The House of Communication
Serviceplan, the largest owner-managed agency group in Europe, has a new office on the Museum Island in Berlin. When planning the office layout together with designfunktion, the company opted for CAS Rooms from Carpet Concept in order to create rooms for creative work.
A complex that is known worldwide is located within sight of the River Spree in Berlin-Mitte: the Forum on the Museum Island, which reflects three centuries of building history. Here, the famous Charité hospitals were constructed between 1930 and 1932 according to plans by Walter Wolff, including the Gynaecological Hospital on Ziegelstrasse, which was built in the "international style".
Today, the building with its strong character is an attractive office location where, following a conversion, the Serviceplan agency group with 170 employees occupies a floor area of 2,200 square metres. Building up brands is the competence of this largest owner-managed communications agency group in Europe with around 3,500 employees worldwide. The wishes and demands on the new office location were clearly defined. Workplaces of the future had to be created, which should take into account future requirements as well as economic efficiency. At the same time, a design concept with recognition value and local scope for design was important.
Open workplace types, which simultaneously provide ergonomic quality, became an important feature, as well as the communication areas close to the workplaces, which are intended to avoid potential disturbances in the open-plan areas. Johanna Dumitru: "CAS Rooms from Carpet Concept provided the solution for this, as it allows the creation of very compact rooms that are self-sufficient and flexible. The variety of materials used for CAS Rooms also provided the ideal instruments for our material concept. Compared to other systems, they are monolithic in appearance, which met the desired look of the black box in the high, loft-like office spaces."
Larger meeting rooms as well as semi-open communication rooms, which enable spontaneous conversations, could be accurately implemented with CAS Rooms. At the same time, they were equipped with media technology, whiteboards and image shelves to visualise the work. The design with veneered special surfaces and nano-laminates emphasises the high-quality interior architecture. For Matthias Quinkert, Managing Director of Carpet Concept, the diligence in the composition of the material was decisive: "Everything is important and consequently every room has its own special effect. Materials and surfaces reflect the meaning and purpose of the room's use; this could be emphasised by the specific selection of colours and textiles".
The entire colour scheme of the workplaces is restrained, functional and designed in black and white. Great attention was also directed to the architectural surfaces, the materials that should come across as rough and natural, such as untreated Heraklith panels, raw fire protection plaster and open cable trays.
The interior designers from designfunktion planned contemplative and welcoming zones for the team areas. Areas for confidential conversations can be found in the form of seating niches. Open bistro chairs with large tables invite everyone to come together. Today, both employees and customers meet in the so-called Campus Cafés for informal meetings or exchange. The design of these areas consciously takes up the Bauhaus era, subtly playing with colours and shapes. Another nice reference to the history of the surroundings is the use of brass, a material that was used, for example, for the stair railings.
The new Serviceplan office in Berlin is a lively house of communication. An office for the future that translates history, culture and the immediate vicinity to the UNESCO World Heritage Site into a creative office atmosphere.
Photo source: AKIM photography